Keep IT Cool has reached a major milestone through its partnership with Safaricom PLC and M-PESA, making Markiti accessible directly through the M-PESA App. By combining secure digital payments with our cold-chain-enabled marketplace, we are creating a more efficient and inclusive food distribution system that connects producers to reliable markets.
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Keep IT Cool Launches the Markiti Mini App on M-PESA
KIC
Editor
14 July 2026 2 min read
Key highlights
- Markiti is now available directly through the M-PESA App.
- Enables fisherfolk and farmers to access structured markets more easily.
- Facilitates instant and secure digital payments.
- Reduces post-harvest losses through improved market linkages.
- Enhances income opportunities and market access for producers.
- Ensures consumers receive fresher products in optimal condition.
- Contributes to a more resilient and sustainable food system.
MarkitiM-PESASafaricomDigital paymentsMarket accessCold chain
